Don't-do list worth more than to-do list

🎯 Why it matters

To-do lists change; don't-do lists are identity. When leads come, check 5-dimension don't-do → instant yes/no. Public don't-do = clients self-filter (bad clients don't come) + trust building (you have clear stance).

📊 ROI highlights

• Clients self-filter — wrong-fit don't come
• Faster decisions — don't-do list instant yes/no
• Trust building — public stance shows conviction

⚠️ Common mistakes

• Only listing to-do, not don't-do
• Listed don't-do but kept private
• Frequently revising don't-do — loses identity meaning

✅ Action checklist

• This week: 5-dimension don't-do — market / client / work mode / tech / pricing
• This month: publish on about page
• Rule: only add, never remove (prevent dilution)
• Monthly: review — did I violate don't-do last month